Campaign For Wool
Take wool. Add Vivienne Westwood, Alexander McQueen, Maison Martin Margiela and others and you get Wool Modern, just one of the projects under the guardianship of the Campaign For Wool in Britain. The aim: we love wool, you should too. In early 2012, the Campaign commissioned me to develop a social media strategy together with their industry gurus to include all the hipsters, crafters and lovers of pretty things in celebration of all things woolly.