LLoyd Hotel & Cultural Embassy

The Lloyd Hotel & Cultural Embassy was a haven for creatives in Europe but also one of the first contemporary boutique hotels to redefine ‘traditional’ travel experiences. The Cultural Embassy hosted events from local and international artists in the hotel, drawing on a network of previous collaborators from Tokyo, New York, Cape Town and beyond.  I worked with the Lloyd to turn the powerful content archive they have gathered since they launched into stories to share with a wider audience. I also tended all the digital publishing requirements of the content spanning web, mobile and social media.

natalie dixon projects
One of the many different rooms at the Lloyd Hotel created by Dutch designer and artist Joep van Lieshout
natalie dixon projects
An image from the Post Office project, part of the Cultural Embassy programme of the hotel.
natalie dixon projects Lloyd Hotel
A shoot done at the Lloyd Hotel for Dutch men’s wear designer Yohji van der Aa.