The Lloyd Hotel & Cultural Embassy is the first 1-to-5 star hotel in the world. It is not only a haven for creatives in Europe but also one of the first contemporary boutique hotels to redefine traditional experiences. The Cultural Embassy hosts events from local and international artists in the hotel drawing on a network of previous collaborators from Tokyo, New York, Cape Town and beyond. I work with the Lloyd to turn the powerful content archive they have gathered since they launched into stories to share with a wider audience. I also tend all the digital publishing requirements of the content spanning web, mobile and social media.