In mid 2011 I met Ama Koranteng-Kumi, publisher of the beautifully independent Dutch art magazine ZAM. The editorial focus is strictly on African creatives, the art direction has always caught my attention. It’s a title with a lot of street cred in Amsterdam. The magazine was planning an international lauch and the ZAM team needed a digital strategy to help them along the way. Ama briefed me on coming up with digital strategy suggestions – covering social media, web and mobile – to grow the brand internationally, paying careful attention to ZAM’s unique positioning. Having worked in small independent as well as large publishing houses I had a good base from which to work on ZAM’s digital ambitions.