Natalie Dixon


I am the co-founder of affect lab, a women-led creative studio and research hub based in Amsterdam.  My passion lies in storytelling blended with ethnographic research.

I am most excited about exploring questions of gender, race and belonging through the lens technology. I am passionate about co-creation and often collaborate with artists, gender activists, urbanists, architects, designers, writers and theorists to tell stories about techno-culture.

I am fascinated by our emotional attachments to technology, and how through technological practices we develop certain feelings and relationships. My starting point for understanding techno-culture has always been the body, that is, through concepts and experiences of embodiment. Using narrative, affective, sensory and ethnographically inflected methods I analyse how various bodies influence (and are influenced) by technology.


Good Neighbours, a documentary project about intimate surveillance and the micro-politics of neighbourhoods, in collaboration with artist Klasien van de Zandschulp.

Currently collaborating with WE-DARE a consortium-based project about the role of technology in addressing gender-based violence in Africa with the Nottingham Trent University Business School and Gordon Institute of Business Science (GIBS), University of Pretoria.

I am an invited Research Fellow at the Institute of Network Cultures (Amsterdam).


  • Why Should We Care About the Red Light District of Amsterdam? on
  • Migration, Marriage and Mythologies: The Herstories of Portuguese Women in South Africa (forthcoming)
  • ‘Dick Tracy, Mad Men and Wall Street: A Brief [His]Story of Mobile Affect’ in
  • ‘Refusing Shame and Inertia’ in Digital Culture & Society (December 2019) (PDF)
  • Attached to My Phone: A Study of Affective Mooring in Mobile Practice (PDF)
  • ‘Stranger-ness and Belonging in a Neighbourhood WhatsApp Group’ (2018) (PDF) in Open Cultural Studies – Special Issue on “Media and Emotions. The New Frontiers of Affect in Digital Culture”
  • The Hunt for Affect (PDF)
  • The Affective Turn of Mobile Phones: A study of affect in mobile-mediated communication (PDF)
  • You Are What You Tweet in Interactions magazine.
  • FoodMood: Measuring Global Food Sentiment One Tweet at a Time for the Association for the Advancement of Artificial Intelligence.


  • PhD (Media & Communications) Goldsmiths College, University of London
  • MA (New Media) University of Amsterdam
  • BJourn (Bachelor of Journalism) Rhodes University, South Africa

Natalie Dixon Email

Natalie Dixon Consulting / Registered with the Dutch Chamber of Commerce KVK: 53242165