Natalie Dixon


I am a researcher and writer based in Amsterdam.

My research explores the human-technology relationship, with a focus on mobile phones. My work takes place  at affect lab, an interdisciplinary research studio I co-founded in 2012.  Mobile culture was also the subject of my doctoral research from 2013- 2019 at the department of Media, Communications & Cultural Studies at Goldsmiths College in London.

I am fascinated by our emotional attachments to technology, and how through technological practices we develop certain feelings and relationships.  My starting point for understanding techno-culture has always been the body, that is, through concepts and experiences of embodiment. Using narrative, affective, sensory and ethnographically inflected methods I analyse how various bodies influence (and are influenced) by technology.

My most recent narrative project is titled ‘How to Read a Story About Burn-out‘, which tells the story of my grandmother’s life. This narrative sheds light on the gender dimension of the Portuguese diaspora to South Africa after the Second World War. It was awarded the 2018/19 Het Nieuwe Instituut Research Fellowship.



Current Projects
Good Neighbours, an interactive documentary with Klasien van de Zandschulp.
Take Care 1012, a research and storytelling project based in the red light district of Amsterdam with Bob van Toor and Roelof Petrus van Wyk.
‘How To Read a Story About Burn-out’
Talking with Your Mouth Full in collaboration with Zhenia Sveshchinskaya.

Fak’ugesi festival, Johannesburg (August 31 – 8 September 2019)
Digital Fortress Europe, Brussels (30 October 2019)
Moderating at Impakt Festival (31 October 2019)

Introduction to Interactive  Media, Webster University (Leiden) (August – October 2019).
Media Theory at ArtEZ Art Academy, Interaction Design Department (September – December 2019)


  • ‘Refusing Shame and Inertia’ in Digital Culture & Society (Forthcoming October 2019).
  • ‘Stranger-ness and Belonging in a Neighbourhood WhatsApp Group’ (2018) (PDF) in Open Cultural Studies – Special Issue on “Media and Emotions. The New Frontiers of Affect in Digital Culture”
  • The Hunt for Affect (PDF)
  • The Affective Turn of Mobile Phones: A study of affect in mobile-mediated communication (PDF)
  • You Are What You Tweet in Interactions magazine.
  • FoodMood: Measuring Global Food Sentiment One Tweet at a Time for the Association for the Advancement of Artificial Intelligence.


  • PhD (Media & Communications) Goldsmiths College, University of London
  • MA (New Media) University of Amsterdam
  • BJourn (Bachelor of Journalism) Rhodes University, South Africa


(photo credit: Antal Guszlev)

Natalie Dixon Consulting / Registered with the Dutch Chamber of Commerce KVK: 53242165