Natalie Dixon


I am a researcher and writer based in Amsterdam.

My work explores questions of gender, race, belonging and otherness through the lens of media and technology. I collaborate with artists, gender activists, urbanists, architects, designers, writers and theorists to tell stories about techno-culture at affect lab, a research studio that I co-founded in 2012.

I am fascinated by our emotional attachments to technology, and how through technological practices we develop certain feelings and relationships. My starting point for understanding techno-culture has always been the body, that is, through concepts and experiences of embodiment. Using narrative, affective, sensory and ethnographically inflected methods I analyse how various bodies influence (and are influenced) by technology.

As a writer I am invested in narratives that tell us something about relationships of power. My most recent narrative project is titled ‘How to Read a Story About Burn-out‘, which recounts the story of my grandmother’s life. (Her)story sheds light on the gender dimension of the Portuguese diaspora to South Africa after the Second World War. It was awarded the 2018/19 Het Nieuwe Instituut Research Fellowship.

I am an invited Research Fellow at the Institute of Network Cultures (Amsterdam). Together with Klasien van de Zandschulp we are currently developing critical theory on surveillance culture in neighbourhood communities.
Good Neighbours, an interactive documentary about intimate surveillance with artist Klasien van de Zandschulp.

Department of Multimedia, University of Johannesburg (FADA) (Semester Course: Aug/Sept 2020)
Amsterdam Academy of Architecture (Semester Course: Sept/Oct 2020)


  • Why Should We Care About the Red Light District of Amsterdam? on
  • Migration, Marriage and Mythologies: The Herstories of Portuguese Women in South Africa (forthcoming)
  • ‘Dick Tracy, Mad Men and Wall Street: A Brief [His]Story of Mobile Affect’ in
  • ‘Refusing Shame and Inertia’ in Digital Culture & Society (December 2019) (PDF)
  • Attached to My Phone: A Study of Affective Mooring in Mobile Practice (PDF)
  • ‘Stranger-ness and Belonging in a Neighbourhood WhatsApp Group’ (2018) (PDF) in Open Cultural Studies – Special Issue on “Media and Emotions. The New Frontiers of Affect in Digital Culture”
  • The Hunt for Affect (PDF)
  • The Affective Turn of Mobile Phones: A study of affect in mobile-mediated communication (PDF)
  • You Are What You Tweet in Interactions magazine.
  • FoodMood: Measuring Global Food Sentiment One Tweet at a Time for the Association for the Advancement of Artificial Intelligence.


  • PhD (Media & Communications) Goldsmiths College, University of London
  • MA (New Media) University of Amsterdam
  • BJourn (Bachelor of Journalism) Rhodes University, South Africa

Natalie Dixon Email

Natalie Dixon Consulting / Registered with the Dutch Chamber of Commerce KVK: 53242165