Natalie Dixon


I am a writer and mobile researcher based in Amsterdam.

As a researcher I  document and investigate people’s relationships with mobile technology at Affect Lab, a research studio I co-founded in 2012. Mobile culture is the subject of my doctoral research at the department of Media, Communications & Cultural Studies at Goldsmiths College, University of London.

My project ‘How to Read a Story About Burn-out‘ was awarded the 2018/19 Het Nieuwe Instituut Research Fellowship.

I am currently working on an interactive documentary with Klasien van de Zandschulp  titled Good Neighbours.

I am fascinated by our affective attachments to technology, and how through technological practices we develop certain feelings and relationships.  My starting point for understanding techno-culture has always been the body, that is, through concepts and experiences of embodiment. Using narrative, affective, sensory and ethnographically inflected methods I analyse how various bodies influence (and are influenced) by technology.

In a previous life I worked as a digital publisher —  marrying content and digital platforms to improve the bottom line. My past experience includes working on global editorial brands such as National Geographic, seventeen and Real Simple while based in South Africa at Media24 and Lloyd Hotel & Cultural Embassy in Amsterdam.



In Development
‘How To Read a Story About Burn-out’

Forthcoming Publication
‘Refusing Shame and Inertia’ in Digital Culture & Society (July 2019).

Minor in Journalism, Summer School, Oxford University (July 2019);
Introduction to Digital Media, Webster University (Leiden) (August 2019).
Media Theory at ArtEZ Art Academy, Interaction Design Department (September – December 2019)

Digital Fortress Europe, Brussels (30-31 October 2019).


  • ‘Stranger-ness and Belonging in a Neighbourhood WhatsApp Group’ (2018) (PDF) in Open Cultural Studies – Special Issue on “Media and Emotions. The New Frontiers of Affect in Digital Culture”
  • The Hunt for Affect (PDF)
  • The Affective Turn of Mobile Phones: A study of affect in mobile-mediated communication (PDF)
  • You Are What You Tweet in Interactions magazine.
  • FoodMood: Measuring Global Food Sentiment One Tweet at a Time for the Association for the Advancement of Artificial Intelligence.


  • PhD (Media & Communications) Goldsmiths College, University of London
  • MA (New Media) University of Amsterdam
  • BJourn (Bachelor of Journalism) Rhodes University, South Africa


(photo credit: Antal Guszlev)

Natalie Dixon Consulting / Registered with the Dutch Chamber of Commerce KVK: 53242165